A Journey of Continuous Growth

My career has been driven by a constant curiosity about how technology, data, and processes can work better together. Over the past 15 years, I’ve worked across web development, digital marketing, analytics, and process improvement, continually adapting my skills to solve new challenges. Today, I bring these experiences together to build practical digital solutions, streamline workflows, and turn complex problems into opportunities for improvement.

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Education

B.S. in Computer Science
University of the Philippines Baguio
Graduated 2014

Recent Work Experience

BRING DIGITAL PERFORMANCE

Digital Marketing Analyst | Aug 2022–Sep 2026

Managed digital marketing & performance activities across a broad portfolio of clients while also supporting Bring's own website, content, and email marketing efforts

Digital Performance Solutions

SEO (on-page, off-page, local SEO)
Conducted keyword research
Managed Google Analytics & profiling
Responded to customer reviews
Optimized client listings and content

Paid Search & Campaign Tracking

Managed Google Ads & Micosoft/Bing Ads
Optimized campaigns & tracked conversions
Led audience & keyword strategies
Conducted performance monitoring & reporting

Web Technologies & Optimization

Developed and managed client websites
Administered technical SEO
Handled schema & optimization
Owned routine updates & maintenance

Data-Driven Insights & Strategy

Produced monthly reports & case studies
Analyzed trends & provided recommendations
Developed automated KPI dashboardsb
Identified opportunities for optimization

For Bring’s Own Digital Operations

Managed the website, published blog posts & created email newsletters
Produced high-level monthly reports & case studies
Used Claude AI to automate the creation of new blog pages
Contributed to business outcomes through overall digital marketing

AMBIENT DIGITAL INC.

Search & Performance Analyst | Aug 2019–Aug 2022

Conducted keyword research, competitive and market analysis, and website audits to identify SEO and optimization opportunities
Optimized metadata and monitored SEO performance using Google Analytics, Google Tag Manager, and Google Search Console
Managed paid search and programmatic campaigns across Google Ads, YouTube, and Google Display Network, developing ad copy, audience targeting, and responsive and dynamic ads
Analyzed campaign performance, generated KPI reports, and recommended data-driven optimizations to improve effectiveness and ROI
Trained junior ad operations executives and improved internal processes, testing methodologies, and monitoring systems

GROWTHOPS

Website Analyst | Nov 2015–Jul 2019

Led client workshops to map customer journeys, digitize traditional processes, and identify on-page SEO improvements to support business outcomes
Managed web analytics, tracking strategies, and Google Data Studio dashboards
Developed dynamic scripts in Adobe DTM to streamline third-party tag implementation
Oversaw test-and-learn marketing campaigns, influencer outreach, and link-building initiatives while analyzing traffic sources to optimize campaign performance and ROI

SUITE STUDIO

Website Developer | May 2015–Nov 2015

Published and maintained blog posts
Handled website customization & updates, and basic SEO implementation

PROFESSIONAL SOFTWARE SOLUTIONS

Website Developer & SEO Specialist | Aug 2013–May 2015

Developed front-end websites and implemented SEO best practices
Worked on website development, optimization, and client projects

Related Work Experience

CITY ADMINISTRATOR'S OFFICE | BAGUIO CITY

Monitoring & Evaluation Specialist | Sep 2025–Oct 2026

Assessed administrative processes and identified opportunities for digitalization
Designed and implemented digital workflows, online forms, dashboards, and dynamic templates to improve task efficiency
Developed remote document workflows and enhanced internal systems & document access
Created department microsites, organizational charts, and office-specific digital templates Supported process discussions and testing & feedback with reports and visual presentations

IMMERSIVE ART COLLECTIVE

Digital Marketing & Website Developer | Jun 2024–Oct 2024

Assessed administrative processes and identified opportunities for digitalization
Designed and implemented digital workflows, online forms, dashboards, and dynamic templates to improve task efficiency
Developed remote document workflows and enhanced internal systems & document access
Created department microsites, organizational charts, and office-specific digital templates Supported process discussions and testing & feedback with reports and visual presentations

BAGUIO MIDLAND COURIER

Website Developer | Aug 2022–Sep 2023

Rebuilt the news publication’s website from scratch using WordPress and implemented SEO improvements to support search visibility and website performance
Established a WordPress news publishing workflow, trained newsroom staff to publish articles, and provided ongoing website maintenance and support through September 2023

CUSHMAN & WAKEFIELD

Digital Marketing Analyst | Sep 2022–Aug 2023

Consolidated and analyzed website conversion data from Google Analytics, email marketing data from HubSpot, and actual lead data submitted by teams across APAC countries to evaluate marketing performance and conversion outcomes
Developed and maintained Power BI dashboards integrating data from multiple sources and regularly presented performance reports and actionable insights to stakeholders

DIGIT.PH – Project Manager & SEO Specialist | Oct 2020–Jul 2022
VJC CONSULTANCY – Social Media Analyst & Consultant | Jul 2018–Mar 2019
WATER & ENVIRONMENT INTERNATIONAL – Web Developer | Nov 2017–Apr 2018
LETICIA’S GARDEN RESORT – Digital Marketing Strategist | May 2017–Aug 2017
ALLIANCE FOR IMPROVING HEALTH OUTCOMES – Web Developer | Dec 2016
FIX MY WEB – Web Developer | Jan 2015–Mar 2015
LNK MARKETING – Web Developer | Jan 2014–Dec 2014
MIHARA ORTHODONTIST ASSOCIATION – Web Developer | Jan 2012–Dec 2012